Multi-sensorial design approach

Our perceptions of the world are built on miltiple senses. They interact to help us make sense of our surroundings, so a car will seem to be traveling faster if it makes a lot of noise. And whether we want to buy a sports car, or a vacuum cleaner, it's our multi-sensory impression of a product or service that dictates how we fell about it. And why companies need to learn the skills to design for all five senses.

Is multi-sensorial design a new approach?

The concept of multi-sensory design has existed for more than a decade. But want I address the idea of multi-sensory design as it applies to brands. I believe that applying multi-sensory design to all the touchpoints (moments of contact with a user) allows a product or service to produce a more complete, and ultimately better brand experience.

But how do you design a multi-sensory brand experience? Does it mean creating something that looks, sounds, smells, feels-possibly even tastes-good? Does it mean offering a message that appeals to all our senses at once? I don't think so.

A note from our designers

Our main focus was building an easy-to-use application admin panel. The task was not easy because the application has a lot of information in the database. The most time consuming work was creating mock-ups. We had to create an appropriate information architecture and UX solutions for each individual application component.

The main objectives that the client gave us were a general ease of use, a friendly navigation and statistics with filte options displayed on charts. We have introduced a number of solutions and useful options. All the important features that make it easier for the user to navigate through the application have been brought to the front.

Lara Croft Signature
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